Agtech Data Ownership and Privacy Issues in Ireland
There are many technologies emerging to help farmers optimize all things farming from the ground up but the lack of formal standards for security and privacy is keeping farmers from incorporating technology into their farming practice.
The age of information began as a paper trail of compliance for Dep of Ag and has evolved to include technologies that track data of the herd and land in order to give farmers a dashboard view of their farm.
This has opened the door for farmers to coherently share their procedures and findings amongst the team and discussion groups and for farmers to benchmark their inputs against one another. The farming community has the golden opportunity to gain insights from all of this data gathered to increase yields, production and efficiency while sustainably improving the herd and farm for future generations to come.
We have seen a huge uptake in HerdApp across the country and discussion groups are finding it particularly beneficial for corroborating their findings in order to collectively farm better, individually. HerdApp enables you to collect an abundance of data conveniently, which can then be used to extract information that will give you power and direction to optimize the herd.
This same information or data can be valuable to certain companies as a means of revenue.
This is a valid concern about sharing data online or sending it up to the cloud. There is always a threat of private information being shared by third parties or organizations. Data privacy is a grey area in the agricultural world and there are Agtech companies who do use their client’s data for research or sell it on to 3rd parties.
When you decide to use an online software package, you are ultimately handing your data over to the hosting company. The company is the last line of defence between your data and the hands of 3rd parties.
With Agrinet HerdApp, we guarantee that the data you file on your HerdApp is yours. We do not sell data to 3rd parties. You can choose to share certain data with Agfood and ICBF as they require, for example calf registrations. Otherwise, the data that you collect on HerdApp and the criteria that you choose for your herd is for you only to see.